PFMUNDERWEAR PFM UNDERWEAR PFM underwear is a Dutch fashion brand founded by Pauline Mulder. Pauline was a top tennis player in her youth, a passion which she translated to create a fashionable top underwear brand. The first collection was launched at the beginning of 2016. The name PFM underwear stands for performance. We aim to be number 1. In all aspects. We want to excel in quality, design and a perfect fit. We also want to be controversial with our advertising campaigns. Our campaign theme is COVER YOUR ASS. It is an excellent example of this ambition. In our campaigns we like working with top athletes who share our ambition to get the much coveted first place. The boxershorts are designed by women for men. Women know best how they want men to look in their boxershorts. It has been shown that a man feels more self-confident and more comfortable if his boxershorts have been designed and approved by women. And let’s face it, a confident man is irresistible. The PFM boxershorts have a distinct masculine signature. They provide an excellent fit, are made of high quality materials and boast an immaculate finish. The designs are striking, fashionable and distinctive. 3 LOOKBOOK 2017
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