PFMUNDERWEAR 2 LOOKBOOK 2017
PFMUNDERWEAR LOOKBOOK 2017 1 LOOKBOOK 2017
PFMUNDERWEAR PFM Bacic Collection €21,95 Color: Black Sizes S M L XL XXL 2 LOOKBOOK 2017
PFMUNDERWEAR PFM UNDERWEAR PFM underwear is a Dutch fashion brand founded by Pauline Mulder. Pauline was a top tennis player in her youth, a passion which she translated to create a fashionable top underwear brand. The first collection was launched at the beginning of 2016. The name PFM underwear stands for performance. We aim to be number 1. In all aspects. We want to excel in quality, design and a perfect fit. We also want to be controversial with our advertising campaigns. Our campaign theme is COVER YOUR ASS. It is an excellent example of this ambition. In our campaigns we like working with top athletes who share our ambition to get the much coveted first place. The boxershorts are designed by women for men. Women know best how they want men to look in their boxershorts. It has been shown that a man feels more self-confident and more comfortable if his boxershorts have been designed and approved by women. And let’s face it, a confident man is irresistible. The PFM boxershorts have a distinct masculine signature. They provide an excellent fit, are made of high quality materials and boast an immaculate finish. The designs are striking, fashionable and distinctive. 3 LOOKBOOK 2017
PFM Color Collection € 21,95 Color: Yellow Sizes S M L XL LOOKBOOK 2017
PFM Signature Collection € 23,95 Color: Signature 04 Sizes S M L XL XXL LOOKBOOK 2017
PFMUNDERWEAR PFM Color Collection € 21,95 Color: Blue Sizes S M L XL XXL WE'VE GOT YOUR ASS COVERED! Sexy boxershorts for the real badass. That is the new underwear collection of PFM 2017. Our Olympic ambassadors Sebastiaan Verschuren and Raymon van der Biezen are presenting the new boxershort models. 6 LOOKBOOK 2017
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PFM Color Collection € 21,95 Color: Red Sizes S M L XL MAKING EVERY LOOK EVEN BETT 8 LOOKBOOK 2017
PFMUNDERWEAR PFM Signature Collection € 23,95 Color: Signature 03 Sizes S M L XL BADASS TER 9 The new PFM underwear collection 2017 is inspired by the performances of swimmer Sebastiaan Verschuren and BMX rider Raymon van der Biezen. Both European Champions and both Olympians. LOOKBOOK 2017
LOOKBOOK 2017 PFMUNDERWEAR SEBASTIAAN VERSCHUREN Sebastiaan Verschuren is a hugely talented Olympic swimmer. He consistently ranks among the world’s top-10 fastest swimmers on the 100m and 200m freestyle. In 2012 Sebastiaan swam his first Olympic 100m freestyle final. In May 2016 he became European Champion at the 200m freestyle and at the Olympic Games in Rio de Janeiro Sebastiaan swam two semi finals at the 100m and 200m freestyle. His focus is now on the World Championships 2017. 10
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PFMUNDERWEAR RAYMON VAN DER BIEZEN Raymon van der Biezen is a fanatic BMX racer and you have to be a real badass in this spectacular sport. Raymon won multiple Nationals and International titles and at the Olympic games in London 2012 he reached a 4th place. In 2016 he became European Champion BMX Elite in Verona Italy. 13 LOOKBOOK 2017
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PFMUNDERWEAR PFM Color Collection € 21,95 Color: Dark Blue Sizes S M L XL 16 LOOKBOOK 2017
PFMUNDERWEAR PFM UNDERWEAR COLLECTION 2017 The PFM underwear collection 2017 has a decidedly masculine signature. PFM underwear’s boxershorts provide an excellent fit, are made from high quality materials and boast an immaculate finish. The designs are striking, fashionable and distinctive. For 2017, the short leg boxer is central in the PFM underwear collection. The Collection consists of three lines: Basic, Color and Signature. PFM Color Collection € 21,95 Color: Red Sizes S M L XL 17 LOOKBOOK 2017
PFMUNDERWEAR PFM UNDERWEAR BASIC COLLECTION The PFM Basic Collection consist white, grey, grey melange and black and is made from high quality materials and offers ultimate comfort and an optimal fit. The basic boxershorts are designed with short legs and are made from comfortable stretch fabric. White € 21,95 Grey € 21,95 Grey Melange € 21,95 Black € 21,95 18 LOOKBOOK 2017
PFMUNDERWEAR PFM Basic Collection € 21,95 Color: Black Sizes S M L XL XXL 19 LOOKBOOK 2017
PFMUNDERWEAR Green € 21,95 Red € 21,95 Dark Blue € 21,95 PFM Color Collection € 21,95 Color: Yellow Sizes S M L XL Blue € 21,95 Yellow € 21,95 20 LOOKBOOK 2017
PFMUNDERWEAR PFM UNDERWEAR COLOR COLLECTION The PFM Color Collection consists of trendy colors, providing optimal comfort, perfect fit and high quality materials. The Color Collection is designed with short legs and the boxershorts are made of comfortable stretch fabric. The waistband features the PFM underwear logo. The Color Collection carries the familiar color of green, red, dark blue, cobalt blue and the familiar yellow that returns in the PFM logo. PFM Color Collection € 21,95 Color: Blue Sizes S M L XL XXL 21 LOOKBOOK 2017
Signature 01 € 23,95 PFM UNDERWEAR SIGNATURE COLLECTION The Signature Collection is composed of boxers with prints and has a thematic character. It is inspired by the performance of European Champion, Olympic swimmer and badass Sebastiaan Verschuren. Water motifs and geometric tile patterns are incorporated in the design of the boxers. Signature 02 € 23,95 Signature 03 € 23,95 Signature 04 € 23,95 PFM Signature Collection € 23,95 Color: Signature 04 Sizes S M L XL XXL LOOKBOOK 2017
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PFMUNDERWEAR COVER YOUR ASS WITH THE BEST PACKAGE EVER As a woman you like to see a man in a nice package. We give our beautiful boxershorts a nice package too. The packaging of PFM underwear is based on the well-known cigarette packs, with associated warnings. Each pack has a different warning. From “makes every badass look good” to warning: “may contain nuts”. Fun to buy, but even more fun to give as a present. 24 LOOKBOOK 2017
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PFMUNDERWEAR PFM Color Collection € 21,95 Color: Dark Blue Sizes S M L XL 26 LOOKBOOK 2017
PFMUNDERWEAR PFM Signature Collection € 23,95 Color: Signature 03 Sizes S M L XL 27 LOOKBOOK 2017
LOOKBOOK 2017 PFMUNDERWEAR Basic White Basic Grey Basic Grey Melange Basic Black Unique Packaging Color Dark Blue Color Yellow Color Green Color Blue Color Red Signature 01 Signature 02 Signature 03 Signature 04 Unique Packaging Yellow/Black ll /Blk Black/Black Blk/Blk Grey Melange/Red G Ml/R d Dark Blue/Green Dk Bl/G Red/Grey d/G Dark Blue/Black Dk Bl/Blk Dark Blue/Blue Dk Bl/Bl Unique Packaging Black/Black/Black Blk/Blk/Blk Blk/Whit /BlBlack/White/Blue 28 Black/Blue/Signature 04 t 04 Blk/Bl/Si
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